Your facade is the face of your building. It should enhance the look of the rest of your structure, welcome tenants and impress passersby. In addition to improving the appearance, some facades are load-bearing and are critical to the structural integrity of your building.
But whether your building's facade is purely decoration or important to keeping your building standing up straight, any damage to the facade can spell serious trouble. As New York residential building publication The Cooperator explained, facade damage is dangerous and can lead to plummeting building value.